We produce high-quality, durable products with maximum quality and that together with local partners.
Pet stores are overflowing with auto-exchange scratching posts and cat accessories. Globalization, as in many other industries, has caused many local cat accessory manufacturers to stop producing in Germany. Instead, they have at some point started to stick their logo on imported goods and thus supply the trade. Mostly, the production takes place in the Far East, because for many customers it should be cheap above all. Therefore, even when it comes to cat furniture, often inferior materials are installed and used. Everyone knows the result: "Help, the scratching posts are completely through! The sisal starts to unwind. The cover looks like a pulled chicken." Not to mention the smell of the freshly unwrapped stuff.
So after a few years or even months, an average cat tree looks so bad that you have to replace it. This is based on the fact that it is usually difficult to repair a cat tree yourself, and unfortunately we now live in a throwaway society. All these circumstances led to the fact that the cat tree has become one of the most sold products in the pet market. Because even if the bulky furniture fits only very rarely optically and from the style into the own home, our pets need it urgently, in order to live out their natural courses of motion and behaviors. And who would want the expensive sofa to look like the cat tree otherwise. The result: you throw away the broken part and buy a completely new one. Of course, this fact also applies to all other frequently used items - cat beds, toys and scratching aids are bought, used up and disposed of in a chord.
However, this development is not healthy! We all know actually that cheap is not equal to cheap. Supposedly you save money with a cheap product, but at the end of a cat's life you have spent more money than if you had bought equal high-quality accessories. And one would have enjoyed in addition still another whole cat life at it. Not to mention the relief for the environment - because the cheapest materials are often also the most toxic.
In Germany and around the world, an urgently needed sustainability debate is taking place right now. Young people are taking to the streets and rebelling. Against the excesses of capitalism and globalization. For our environment and a healthy planet. We see that a rethinking is taking place in society - not everywhere, but increasingly and in all countries. The demand for consumption is changing completely. Consumption is to be done the way our grandparents used to do it. The counter-trend has already set in in many areas of life. Quality instead of cheap. Local instead of Far East. The good things are back! New ideas based on old patterns are emerging everywhere, new brands and local suppliers offering an alternative.
That's exactly what we want to achieve in the area of pet supplies - a change in thinking and consumption. In our own way. And with our philosophy for sustainability.
We believe that our products must be robust. Cats, especially young house cats, have immense strength and endurance. A piece of furniture from LucyBalu must withstand these forces for a cat's lifetime. This is certainly not always possible with scratching elements or lying surfaces. Therefore, it is important that a cat accessory does not have to be completely thrown away when it wears out. For example, we make sure that our hammocks or felt pads can be easily replaced and exchanged - the frame, on the other hand, is durable and can be used for decades.
In Germany, there are producers who are extremely reliable and work according to the highest standards of quality. These are the producers we choose for our products - because we want to support local suppliers and not big producers in Asia, wherever we can. This means, among other things, that our delivery routes are short, which naturally reduces the CO2 pollution caused by long transport routes. We also ship with DHL Green to keep our carbon footprint small. Because yes, we are also concerned about global warming and want to contribute as much as possible to counteracting it, within our framework.
Cats are our favorite animals. For our children, we make sure that diapers or toys are as natural as possible and that no harmful materials are used. After all, babies discover their environment with their mouths. With our fellow cat, our standards should be no lower. That is why we are convinced that natural and high-quality materials, such as wool felt, are better for our cats than, for example, plush made of synthetic fibers.
