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Launch Event at Maison&Objet Paris 2022

09 September 2022 starting at 2pm (accreditation required)

On 9/9/2022 14:00 CET, LucyBalu will unveil the new products of its glamorous collaboration with Choupette at Maison&Objet Paris 2022. Be prepared to meet the founders of LucyBalu, renown designers and last but not least the cat of Karl Lagerfeld in person.

in cooperation with

  • Is Choupette really there? Yes she is! Meet Choupette Lagerfeld live and in person
  • Choupette, how is life without Karl? Listen to Choupette's manager Lucas Berrulier
  • Behind the collaboration: Meet LucyBalu's founders and learn how they convinced Choupette
  • Products, Karl would have approved! Learn about the product design from world class designers (surprise!)

Location of the event

The press event will be held at the Press Office of Maison & Objet in Hall 6. After the event, there will be a possibility for interviews at the VIP club of Maison & Objet in Hall 7 (approx. 5 min walk from the press area). Individual slots for interviews can be requested (press@lucybalu.com). The LucyBalu founders will be at the FUTURE ON STAGE booth at Hall 5A on 9/9/22 from 10:00 - 12:30 to present the LucyBalu brand to interested media.

Our PR contact is Anja Kaltenbach from Hansmann PR. Anja will be present at the press event.

LucyBalu x Choupette Background Story

LucyBalu is a premium brand for cat furniture and accessories. The brand is an award winner of Maison et Objet's prestigious FUTURE ON STAGE design competition 2022. For a long time, cat accessories were synonymous with lackluster, low-quality design. But that was before LucyBalu and its beautiful, well-designed products burst on the scene of this purring industry. In 2019, its two Munich-based founders, designer Sebastian Frank and entrepreneur Mathias Wahrenberger, created a diverse range of furniture and accessories for cats featuring streamlined design and made locally from natural materials that are built to last.

In 2020 LucyBalu announced a collaboration with Choupette, the cat of Karl Lagerfeld. A special edition of the iconic SWING cat hammock was designed for the most famous cat in the world. Two years later, LucyBalu and Choupette have announced the continuation of its collaboration. The new products will be presented to the public at Maison et Objet Paris. LucyBalu can be found in the FUTURE ON STAGE exhibition pavilion at the entrance of Hall 5A.

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