A foreign object in synthetic fur that wears out as quickly as it was made? Cat furniture doesn't have the best reputation. Time to change that, we thought. With furniture that looks good and is tough: Timelessly beautiful design - and indestructible. And in the eyes of cats: suitable for sleeping, jumping, scratching and playing.
LucyBalu cares about the needs of cats and their owners. That's why we founded a brand for meaningful and timelessly beautiful cat furniture in 2019. Sebastian Frank is a product designer and creator, while Dr Mathias Wahrenberger is an entrepreneur and analyst. An essential part of our work is our community of experts, vets and cats, who help develop our products and test them mercilessly.
It all started with a pro bono project for the Munich animal shelter: The cats enclosure was to be refurbished and chief designer Sebastian took this as an opportunity to completely rethink cat furniture. Like most cat owners, he had previously only ever been able to find poorly made cat furniture that - to put it nicely - gave the room a 60's plush and plastic feel.
Many ideas, drafts and expert discussions later, the first prototypes were ready. Today, Sebastian's cat furniture can be found in over 50 enclosures: wall mounted boards, steps and hammocks for the cats to climb, play and relax on. Turns out an animal shelter with countless cats also serves as the perfect place to put LucyBalus cat furniture through its paces. That´s why we know our furniture is made to last.
Sebastian Frank and Mathias Wahrenberger
"The world needs this cat furniture," thought digital strategist Mathias Wahrenberger during a family visit to the animal shelter. Many visitors wanted to buy the beautiful pieces directly. The innovative concept shared between two friends quickly turned into a solid business model for beautiful and cleverly designed cat furniture. In July 2019, we finally went to the notary: LucyBalu GmbH was founded.
