In November 2020 zza. featured the LucyBalu x Choupette. On page 38 the editors write:
"LucyBalu, a startup for designer cat furniture, has pulled off a special coup: not only did the company founders Dr. Mathias Wahrenberger and Sebastian Frank get to visit the home of Choupette, Karl Lagerfeld's famous cat. The meeting resulted in a collaboration for a LucyBalu-Choupette special edition."




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