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In June 2024 zza. introduced the LucyBalu x Hello Kitty collection, which was launched in April 2024 in collaboration with Hello Kitty.
"The young company from Munich has already created an exclusive collection with Choupette, Karl Lagerfeld's cat. Now LucyBalu lands the next collaboration. "LucyBalu X Hello Kitty" is, according to Frank, an exciting mix of minimalism and kawaii for real cats. The range includes various products such as bowls, harnesses, cat beds, mats, backpack, balls, treat tin and lick mat."
