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In the November 2024 issue of the magazine "Weihnachten – Faszination und Lifestyle", in its "Luxury for pets" feature, the LucyBalu x Hello Kitty cat backpack is introduced.

"Off on the next adventure: many an indoor cat also likes to be on the move. The Hop-on cat backpack by LucyBalu always provides a good view. The designer piece in the Hello Kitty design allows comfortable and safe transport thanks to its soft padding. Relaxed getting in and out of the spacious bag is made possible through side openings, with generous ventilation windows included. If something does go wrong, the easy-to-wash liner soaks up liquids."

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