Bundeswehr University Munich reports on its website about the guest lecture by Mathias Wahrenberger, co-founder of LucyBalu. "Five learnings in particular stuck with us:
- In Germany, there are more cats than children
- For creative entrepreneurs, there are still untouched and undiscovered markets to conquer
- Product design must be 100% focused on customer benefit (at LucyBalu, that means customers with four paws and their owners)
- Product development is always based on a close interplay of intuition, “educated guesses” and an iterative approach
- And it's never too late to set out for new shores as an entrepreneur with your own ideas"
HERE you'll find the full article.
Bundeswehr University Munich reports on its website about the guest lecture by Mathias Wahrenberger, co-founder of LucyBalu. "Five learnings in particular stuck with us:
- In Germany, there are more cats than children
- For creative entrepreneurs, there are still untouched and undiscovered markets to conquer
- Product design must be 100% focused on customer benefit (at LucyBalu, that means customers with four paws and their owners)
- Product development is always based on a close interplay of intuition, “educated guesses” and an iterative approach
- And it's never too late to set out for new shores as an entrepreneur with your own ideas"
HERE you'll find the full article.
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