In episode 95 of the podcast "Unternehmer:innen der Zukunft - der Amazon Podcast zum Marketplace", released on 26 November, Dr. Mathias Wahrenberger, one of LucyBalu's two co-founders, was interviewed: "When Mathias Wahrenberger launched the cat furniture brand LucyBalu together with his co-founder Sebastian Frank in 2019, he was already in his late thirties and in the middle of a very successful corporate career. Nevertheless, he gave up what he had achieved to make his dream of founding a company come true – a story with which Mathias also wants to encourage everyone else in the podcast who dreams of becoming an entrepreneur. For him, LucyBalu has since become a success story. With its premium cat furniture, designed in a minimalist, timeless style and made to a high standard, the brand appeals to customers who are happy to invest in their beloved pet. In the podcast, Mathias talks about how LucyBalu builds brand awareness through social media, what role Karl Lagerfeld's cat Choupette and Hello Kitty play in this, and why Amazon is just one of several sales channels for the brand."
In episode 95 of the podcast "Unternehmer:innen der Zukunft - der Amazon Podcast zum Marketplace", released on 26 November, Dr. Mathias Wahrenberger, one of LucyBalu's two co-founders, was interviewed: "When Mathias Wahrenberger launched the cat furniture brand LucyBalu together with his co-founder Sebastian Frank in 2019, he was already in his late thirties and in the middle of a very successful corporate career. Nevertheless, he gave up what he had achieved to make his dream of founding a company come true – a story with which Mathias also wants to encourage everyone else in the podcast who dreams of becoming an entrepreneur. For him, LucyBalu has since become a success story. With its premium cat furniture, designed in a minimalist, timeless style and made to a high standard, the brand appeals to customers who are happy to invest in their beloved pet. In the podcast, Mathias talks about how LucyBalu builds brand awareness through social media, what role Karl Lagerfeld's cat Choupette and Hello Kitty play in this, and why Amazon is just one of several sales channels for the brand."
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