When people write about Karl Lagerfeld and his legendary cat Choupette, it's about much more than fashion. In its June 2026 issue, The Atlantic tells the remarkable story of what may be the most famous cat in the world – from her life of luxury at Lagerfeld's side to the questions about her inheritance that remain open to this day.
So we're all the more delighted that LucyBalu is part of this feature. The article says: “Her most regular client is a high-end German cat-accessories-and-toys brand called LucyBalu.” With this, The Atlantic names LucyBalu as a regular partner of Choupette – a cat who has been an icon of style, elegance and exceptional cat design for years.
For several years now, we've had the pleasure of working with Choupette and presenting our products in joint campaigns. Seeing this collaboration mentioned in an internationally renowned magazine like The Atlantic is a special recognition for us – and shows that high-quality design for cats is getting attention far beyond the pet industry.
For LucyBalu, good design is always more than aesthetics. Our products combine functionality, high-quality materials and a clear design language – with the aim of creating cat furniture that delights both cats and their people. Having our brand mentioned in the context of such an extraordinary story makes us proud and encourages us to keep following this path.
A heartfelt thank you to The Atlantic for the mention. We look forward to continuing to develop products that show how well design, quality and feline well-being go together.
When people write about Karl Lagerfeld and his legendary cat Choupette, it's about much more than fashion. In its June 2026 issue, The Atlantic tells the remarkable story of what may be the most famous cat in the world – from her life of luxury at Lagerfeld's side to the questions about her inheritance that remain open to this day.
So we're all the more delighted that LucyBalu is part of this feature. The article says: “Her most regular client is a high-end German cat-accessories-and-toys brand called LucyBalu.” With this, The Atlantic names LucyBalu as a regular partner of Choupette – a cat who has been an icon of style, elegance and exceptional cat design for years.
For several years now, we've had the pleasure of working with Choupette and presenting our products in joint campaigns. Seeing this collaboration mentioned in an internationally renowned magazine like The Atlantic is a special recognition for us – and shows that high-quality design for cats is getting attention far beyond the pet industry.
For LucyBalu, good design is always more than aesthetics. Our products combine functionality, high-quality materials and a clear design language – with the aim of creating cat furniture that delights both cats and their people. Having our brand mentioned in the context of such an extraordinary story makes us proud and encourages us to keep following this path.
A heartfelt thank you to The Atlantic for the mention. We look forward to continuing to develop products that show how well design, quality and feline well-being go together.
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