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"The cat is the most popular pet in Europe. In Germany alone there are 15.7 million cats, and in Europe over 127 million. That means every fourth household is a cat household. Unfortunately there is still too little timeless, beautiful and high-quality cat accessories. Our winner has made it their aim to change that!"
The Fressnapf Group presented its Innovation Awards for this year on 11/10/2024 in Düsseldorf. More than 100 applications were evaluated in various product and service categories. The winners receive not only an exclusive award but also media and consulting services worth 50,000 euros each, as well as the opportunity to be integrated into the Fressnapf ecosystem.
In the Non-Food category, this year the jury has awarded LucyBalu as the winner:
"LucyBalu convinces with a clear focus on high-quality and well-thought-out products for cats and their owners. With a broad range that extends from cat furnishings to practical accessories, they have managed to bring functionality and design into harmony. The products are not only practical but also fit stylishly into any home."
