Sarah Hilse, 14.05.2025

On 12 May 2025, LucyBalu was a guest on the "eCommerce Tech Podcast". One of LucyBalu's founders, Mathias Wahrenberger, talks about his experience with TikTok Shop Germany – LucyBalu was one of the first brands in Germany to join TikTok Shop Germany. In conversation with Fritz de Baey, topics included: How did the TikTok Shop setup go? How does live shopping work? What are realistic KPIs? Is TikTok Shop the new teleshopping? Click HERE for the full podcast episode on Spotify.

On 12 May 2025, LucyBalu was a guest on the "eCommerce Tech Podcast". One of LucyBalu's founders, Mathias Wahrenberger, talks about his experience with TikTok Shop Germany – LucyBalu was one of the first brands in Germany to join TikTok Shop Germany. In conversation with Fritz de Baey, topics included: How did the TikTok Shop setup go? How does live shopping work? What are realistic KPIs? Is TikTok Shop the new teleshopping? Click HERE for the full podcast episode on Spotify.

The conversation is hands-on and gives other entrepreneurs insight into LucyBalu's experience with TikTok Shop. At the time of the interview, TikTok Shop was still new in Germany and its prospects were unclear. LucyBalu went live on TikTok Shop for the first time in April 2025 with Sina from @sinascolorcats (see photo)

The conversation is hands-on and gives other entrepreneurs insight into LucyBalu's experience with TikTok Shop. At the time of the interview, TikTok Shop was still new in Germany and its prospects were unclear. LucyBalu went live on TikTok Shop for the first time in April 2025 with Sina from @sinascolorcats (see photo)

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