Good To Know
Goodbye, Cat Tree? Let Your Cat Climb the Wall Instead
Too big, too wobbly, too plush? What a cat tree actually does for your cat – and how a cat wall brings all of that into your home.
Good To Know
Which Wall Anchor for Which Wall? A Guide for Cat Furniture
Concrete, brick, drywall or an older building? Here's how to identify your wall and find the anchor that holds your cat wall securely.
Good To Know
Will my cat accept it? How new furniture becomes a favourite spot
The new furniture is up, your cat walks past. Where to place it, how familiar scent helps and how to get scratching right.
Lifestyle
5 a.m., Breakfast! Cats and the Clock Change
We turn back the clock, your cat doesn't. Why they wake you at 5 a.m. now – and how to win back the hour together.
Lifestyle
DAS Katzenstreu: why we’re challenging the German dictionary
In German, cat litter – Katzenstreu – is officially feminine: die Katzenstreu. Most cat people say das Katzenstreu. So do we – and we’d like Germany’s dictionary to accept both.
Produktguide
Scratch Happy: Why the SCRATCHPAD Is Never Free
Claw sharpening, stress relief, furniture rescue: the SCRATCHPAD scratching board quickly becomes a favourite spot – for cats and tidiness-loving humans alike.
Produktguide
Saddle Up! Out and About with the HOP-ON Cat Backpack
Whether it's the vet, a trip, or a stroll through the city: the HOP-ON Cat Backpack makes shared adventures comfortable, safe, and surprisingly relaxed.
Produktguide
Cast Off for Naptime: The DINGHY Cat Bed
A cat bed like a little boat: DINGHY combines security, design and comfort — and quickly becomes your cat's favourite spot.
Lifestyle
Binge-watching with purr factor: Cats conquer the TV series world
From Netflix to HBO: These series feature cats in important roles. We'll show where velvet paws are writing series history – quietly, coolly and irresistibly.
Produktguide
Why cats love cardboard boxes – and why PAPERCAVE is perfect
A cardboard box to fall in love with: The PAPERCAVE cat cave combines retreat, playground and design object – exactly the way cats love it.
Produktguide
Floating bliss for cats: Why everyone loves SWING
Sleeping, observing, hanging out: The SWING cat hammock is a favourite spot, design object and place of calm in one – for cats and style-conscious people.
Good To Know
Bowls up! Why cats prefer to stand elevated when eating
Easy on the back, more relaxed, healthier: Why a raised food bowl makes long-term sense for cats – and what you should pay attention to.
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