Viva Magenta Cat Toy

Cheerful times are back! After the crisis-laden years surrounding Covid-19 and the outbreak of the war in Ukraine, the coming year will be more colourful again. At least according to the Pantone Color Institute. The renowned team of experts with a special eye for colour trends has chosen the shade Viva Magenta as the Colour of the Year 2023. It is described as a "nuanced crimson-red tone that strikes a balance between warm and cool", as stated on Instagram.

LucyBalu introduces the VIVA MAGENTA cat toy

The LucyBalu brand has stood for design, quality and cat-friendly craftsmanship from the very beginning. We loved the Viva Magenta shade right away, so we got straight to work developing the Viva Magenta cat toy. Our aim was to showcase the Viva Magenta shade by presenting a colour spectrum built around it. The monochrome felt balls bring colour into cat owners' lives. Viva Magenta stands for courage, fearlessness, optimism and joy - and no cat owner can ever have too much of that, right?

The VIVA MAGENTA felt ball set is expected to be available in the LucyBalu webshop later in 2022.