LucyBalu X Hello Kitty - A Unique Collaboration

Fifty years ago, Hello Kitty began winning the hearts of millions of fans around the world. Over the past half-century, more than 50,000 Hello Kitty products have been launched. Renowned collaborations with iconic fashion brands turned Hello Kitty herself into a celebrated star. Today, almost everyone knows the sweet feline girl with the red bow in her hair. Worldwide, this collaboration between Hello Kitty and LucyBalu, a label for cat products, is unique.

The cat accessories brand LucyBalu, known for timeless design and the highest quality, is entering an exclusive alliance with Hello Kitty right in time for the 50th birthday. The young company from Munich recently pulled off the coup of launching an exclusive collection with Choupette, Karl Lagerfeld's cat. Now LucyBalu is landing its next brilliant collaboration with Hello Kitty.

In April 2024, LucyBalu will present its own collection for Hello Kitty fans. LucyBalu X Hello Kitty is an exciting blend of minimalism and kawaii for real cats. The Hello Kitty collection for cats will initially be available exclusively at LucyBalu.

Founder Dr. Mathias Wahrenberger (Managing Director): "With the collaboration between LucyBalu and Hello Kitty, we are making history. The collection will delight cat owners. And at last, Hello Kitty can make real cats happy too!"

Founder Sebastian Frank (Creative Director): "We have reinterpreted Hello Kitty. The result is products for cats that are timeless while also making Hello Kitty fans' hearts beat faster."

The products will be available from April 24, 2024, initially exclusively at LucyBalu.