LucyBalu X Hello Kitty - a unique collaboration

50 years ago, Hello Kitty began to conquer the hearts of millions of fans all over the world. Over the past half century, more than 50,000 products featuring Hello Kitty have been launched. High-profile collaborations with iconic fashion brands turned Hello Kitty herself into a celebrated star. Today, almost everyone knows the sweet feline girl with the red bow in her hair. Worldwide, this collaboration between Hello Kitty and LucyBalu, a label for cat products, is unique.  

The cat accessory brand LucyBalu, which stands for timeless design and top quality, is entering into an exclusive liaison with Hello Kitty just in time for her 50th birthday. The young Munich-based company recently pulled off the coup of launching an exclusive collection with Choupette, Karl Lagerfeld's catonto the market.  Now LucyBalu is scoring its next brilliant collaboration with Hello Kitty.   

In April 2024, LucyBalu will present its own collection for Hello Kitty fans. LucyBalu X Hello Kitty is an exciting blend of minimalism and kawaii for real cats. The Hello Kitty collection for cats will initially be available exclusively at LucyBalu. 

Founder Dr. Mathias Wahrenberger (Managing Director): "With LucyBalu's collaboration with Hello Kitty, we are making history. The collection will thrill cat owners. And finally, Hello Kitty can also make real cats happy!“ 

Founder Sebastian Frank (Creative Director): „We have reinterpreted Hello Kitty. The result: products for cats that are timeless and at the same time make the hearts of Hello Kitty fans beat faster.“ 

The Produkte are from 24 April 2024 initially available exclusively at LucyBalu.