Our philosophy regarding sustainability

We produce sustainable high-quality products by working together with local partners.

Pet shops are crowded with replaceable cat trees and other cat supplies. In numerous other sectors, globalization has led to many local manufacturers of cat supplies shifting their production abroad. Instead, somewhere down the line, they have started to sell imported goods with their label imprinted on them. Goods are often produced in the far east because many customers prioritize low prices. This is why cat furniture is often manufactured using inferior materials. Everyone knows what results from this: “Help! The scratching posts are completely ruined! The sisal is starting to uncoil. The covers look like a plucked chicken.” Not to mention the smell of the freshly unboxed products.

This means that after a few years or even months an average cat tree can look so bad that you have to replace it. Because most of the time, it is difficult to pimp a cat tree back up, and unfortunately, we live in a throwaway society. All these factors were the reason for cat trees to be the most sold items on the pet market. Even though, most of the time, this monstrous piece of furniture does not visually fit into one’s own living environment or complement our style, our cats urgently need their cat trees to live out their natural behaviors. But who wants their couch to look the way a cat tree usually does? The result: you throw away the used cat tree and purchase a completely new one. Of course, this also applies to all other strained cat accessories. Cat beds, toys, and scratching items are purchased, used, and thrown away by the minute.

However, this trend is not healthy! Every single one of us knows that cheap does not equal affordable. While you may save money by purchasing a cheap product, at the end of a cat’s life you will have spent more money than if you had bought a high-quality product right away. Furthermore, you would have enjoyed the high-quality product for your cat’s entire life. Not to mention the relief for the environment because the cheapest materials are often also the most poisonous

The good things are back

In Deutschland und in aller Welt findet gerade eine dringend notwendige Nachhaltigkeitsdebatte statt. Junge Menschen gehen auf die Straße und begehren auf. Gegen die Auswüchse des Kapitalismus und der Globalisierung. Für unsere Umwelt und einen gesunden Planeten. Wir sehen, dass in der Gesellschaft ein Umdenken stattfindet – nicht überall, aber immer häufiger und in allen Ländern. Der Anspruch an den Konsum verändert sich vollkommen. Es soll so konsumiert werden, wie es unsere Großeltern früher auch getan haben. Der Gegentrend hat bereits in vielen Lebensbereichen eingesetzt. Qualität statt Billig. Lokal statt Fernost. Es gibt sie wieder, die guten Dinge! Überall entstehen neue Ideen nach alten Mustern, neue Marken und lokale Anbieter, die eine Alternative bieten. 

This is exactly what we want to achieve in the pet industry – a change of mindset and consumption. In our way, using our philosophy regarding sustainability.

1. Sustainable products

We are convinced that our products have to be robust. Cats, especially young ones, have enormous strength and endurance. LucyBalu furniture has to withstand this strength for a cat’s entire life. Surely, this is not always possible for scratching elements or lounging surfaces, which is why it is important that you do not have to throw away the entire scratching element once it has been used to the fullest. This way we ensure that our hammocks or felt covers can be replaced easily while the frame can be used continuously for decades.

2. Local production

In Deutschland gibt es Produzenten, die äußerst zuverlässig und nach höchsten Qualitätsstandards arbeiten. Wir legen Wert darauf, mit eben diesen Produzenten zu kooperieren - denn wir wollen die lokalen Anbieter unterstützten und nicht in die großen Produzenten in Asien. Dadurch sind unter anderem unsere Lieferwege kurz, wodurch natürlich die CO2-Belastung durch lange Transportwege vermindert wird. Wir versenden zusätzlich mit DHL Green, um unseren Carbon-Footprint klein zu halten. Denn ja, auch wir sind besorgt über die Klimaerwärmung und möchten so viel wie möglich dazu beitragen, in unserem Rahmen dagegen zu wirken. 

3. High-quality materials

Cats are our favorite animals. With our children we pay attention to use diapers and toys that are as natural as possible, without using harmful materials. After all, babies explore their environments using their mouths. Our demand should not be any less high when it comes to our cats. This is why we are convinced that natural and high-quality materials, such as wool felt, are better for our cats than, for example, plush made of synthetic fibers.