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The Story behind LucyBalu x Choupette

How does a young Munich startup end up cooperating with Karl Lagerfeld's cat? What sounds like a fairy tale has become reality for us. How this story came about and what's behind the exclusive cooperation LucyBalu x Choupette, we tell on this page.

Designer Karl Lagerfeld has left his mark on the fashion industry. The "Emperor" was undisputedly one of the most influential designers of his time. He remained true to his style and yet eternally curious. Karl Lagerfeld stood for clarity and took clear positions. He remained true to himself until the end. This is another reason why he has become an important figure of inspiration for us.

Choupette, sein Katze, war auch seine große Liebe. Der Modezar sagte einmal, er würde Choupette heiraten, wenn es legal wäre. Durch diese besondere Liaison ist Choupette weltweit bekannt geworden. Die schöne blauäugige Birma-Katze lebt heute abgeschirmt von der Öffentlichkeit bei Françoise Caçote, die Karl Lagerfeld selbst sehr nahestand. Aus eigener Erfahrung können wir sagen, dass man auf eine gewisse Weise die Aura von Karl Lagerfeld spürt, wenn man in einem Raum mit Choupette ist.

Choupette Lagerfeld

Karl Lagerfeld und Choupette

Choupette mit Deli Futternapf von LucyBalu

How the collaboration with Choupette came about

We founded LucyBalu in 2019 and we are just at the beginning of our mission. A cooperation with Choupette was THE possibility for us to bring our modern cat furniture closer to the world. After several attempts, we managed to contact the agent of Choupette at the beginning of 2020. We were able to convince him to give our startup a chance and send one of our hammocks to Françoise
Francoise with Choupette

New favorite place from Choupette

What came next exceeded all expectations. Choupette chose our hammock as her new favorite place. And the Choupette family was thrilled with our story and our products. A dream became reality overnight. Together we designed the special edition SWING hammock for Choupette. A limited edition that would live up to the style code of a Karl Lagerfeld.

LucyBalu Choupette

LucyBalu meets Choupette in Paris

For us it was important to photograph Choupette in her natural environment and not in a photo studio. Therefore, in the summer of 2020, we visited Choupette in Paris. We spent three whole days with her and her team. For the first time ever, a stranger was allowed to take photos and film in Choupettes' new home. It was an unforgettable trip to Paris for us.

LucyBalu Choupette Limited Edition

LucyBalu x Choupette

The result is not only a unique product, but also a friendship with Françoise, Choupette and the whole #teamchoupette. The whole project makes us incredibly proud and we are looking forward to further collaboration. The special edition of the SWING hammock is the start of the LucyBalu x Choupette collaboration.

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